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Google My Business SEO for UK Taxi Companies

How to Rank #1 on Google and Get More airport taxi Bookings

The UK transport sector is experiencing unprecedented digital shifts. Department for Transport (DfT) licensing data reveals there are 313,000 licensed taxis and private hire vehicles (PHVs) clogging UK roads, creating a hyper-saturated market where visibility is survival.

Simultaneously, the introduction of the January 2026 VAT Reform (“Taxi Tax”) slapped a fifteen to twenty per cent fare increase on multi-national app platforms, stripping away their historic price advantages and driving cost-conscious passengers back to localized, independent operators.

To capitalize on this regulatory shift, your organic digital footprint must be flawless. Industry search data demonstrates that 42% of all searchers click on Google Map Pack results, while 46% of all Google searches target local information. Missing these top three map spots means actively funneling high-intent leads to your closest local rival.

The strategy required to win is simple: treat your Google Business Profile (GBP) not as a static business listing, but as an aggressive local landing page optimized for real-time conversions and automated search bots.

Securing a top spot in the local map pack is only half the battle. To ensure those map clicks actually convert into paid bookings, your frontend layout must load instantly. See how we engineer high-speed platforms in our guide to web design for taxi companies.

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Step 1: Claiming & Verifying the Profile (The Anti-Suspension Protocol)

For a beginner, the biggest pitfall isn’t ranking—it’s getting suspended before you even start. Google’s anti-spam algorithms are highly sensitive to taxi businesses because fake listings frequently try to hijack local ride queries.

Why It Matters

Data from industry tracking confirms that up to 15% of new Service Area Business (SAB) profiles face automated suspension within the first 48 hours if their initial verification signals look inconsistent. Following the recent HMRC VAT Reform, clean digital validation is your legal and commercial shield to establish your localized business entity over unverified app drivers.

Step-by-Step Execution

Navigate to the Engine: Go to Google Business Profile and sign in with a dedicated, secure Google Workspace email address associated with your taxi company domain (e.g., dispatch@mytaxi.co.uk) rather than a personal Gmail account.

Input Your Exact Brand Name: Enter your legal business name. Do not add keyword stuffing. If your company is called Delta Cars, type exactly that. Do not type Delta Cars – Cheap Taxi & Airport Transfers Manchester. Google’s AI pattern matching triggers automated suspensions for name manipulation.

Select the Correct Business Type: Choose Service Area Business (SAB). Since your drivers dispatch directly to customers and you don’t run a retail shopfront where passengers wait, you must not enter a physical address for the public to see.

Choose Your Verification Method: Google will dictate your verification path. For transport fleets, this is almost always a Live Video Verification or a Business Video Recording.

1.Prepare Your Assets:

Before recording.

Gather your official vehicle registration document (V5C), commercial fleet insurance certificate, and your local council private hire operator license. Place them on the driver’s seat.

2.Film the Exterior Environment:

Start outside.

Start your video recording outside. Capture the street signs, your physical vehicle, and any permanent brand decals or logos printed cleanly on your car doors or windows.

3.Unlock and Enter the Vehicle:

Show ownership.

Show yourself unlocking the vehicle with the key fob. Step inside the vehicle, turn the ignition key to light up the dashboard, and film your dispatch radio terminal or driver app setup.

4.Record Your Official Paperwork:

Final validation.

Hold the camera steady and film your operator license and insurance documents clearly for 3-5 seconds so the text is fully legible to Google’s manual review team.

Mobile-optimized taxi booking engine and SEO infrastructure for fast-loading dispatch websites

Step 2: Designing a Bulletproof Local Category & Taxi Keyword Strategy

Many beginners fail because they pick generic categories or try to rank for hyper-competitive national terms. You need to tell Google’s algorithm exactly what commercial market you own.

Why It Matters

Google’s semantic search relies heavily on entity relationships. The Primary Category you assign to your listing carries more ranking weight than any other on-profile factor.

Step-by-Step Execution

  1. Set the Primary Core: Navigate to Edit Profile > Business Information > Category. Set your absolute primary category to “Taxi Service” or “Taxicab Service”. This is non-negotiable for standard minicab and local taxi companies.

  2. Layer Secondary Sub-Categories: Add up to 3 highly specific secondary categories to unlock long-tail traffic. Add “Airport Shuttle Service” (for fixed-rate airport runs), “Chauffeur Service” (if you operate executive fleets like Mercedes E-Class/S-Class), and “Limousine Service” (for wedding and event bookings).

  3. Map Hyper-Local Target Phrases: Taxis do not rank across an entire country; they rank in tight, local grids. Map out your target search terms using this exact beginner-friendly formula for your website and post copy:

 

  • Example 1: Book + 8-Seater Minibus + near Piccadilly Station

  • Example 2: Hire + Executive Chauffeur + in Leicester

Imran OneTimeSEO deploying enterprise-grade digital infrastructure for taxi transport firms

Step 3: Configuring the Geographic Airport Transfer Service Area Matrix

Because taxi companies are mobile, setting up your geographic service boundaries correctly tells Google exactly where your vehicles operate without triggering a penalty.

Why It Matters

If you select an unmanageable service area (like the entire UK), Google’s algorithm will mark your business as spam. According to official Google Business Profile Help Guidelines, your service boundaries should never extend beyond a 2-hour driving radius from where your fleet is based.

Step-by-Step Execution

  1. Access the Location Settings: In your GBP dashboard, click Edit Profile and scroll down to the Service Area section.

  2. Remove the Physical Footprint: Ensure your office address is hidden from the public map view if you do not have a walk-in customer waiting room.

  3. Construct Your Postal Grid: Do not just type the name of your broad city. Input specific local postal sectors, neighborhoods, and regional transit hubs.

Core Operational Hub

  • Technical Input Example: Manchester Airport (MAN)

  • Commercial Logic: Captures high-intent inbound tourists searching for immediate terminal pickups.

High-Density Suburbs

  • Technical Input Example: Didsbury, Sale, Chorlton

  • Commercial Logic: Targets affluent commuters requiring predictable early-morning corporate travel.

Primary City Boundary

  • Technical Input Example: Greater Manchester

  • Commercial Logic: Establishes the broad outermost boundary for your fleet’s regional dispatch capabilities.

UK Taxi Fleet Web Design & Local SEO Infrastructure Hubs

Step 4: The 24/7 Hours & "Openness" Algorithmic Safeguard

Google utilizes a powerful local ranking factor known as the “Openness Signal.” If a passenger searches for a ride at 3:00 AM and your profile states you are closed, you disappear from the map view entirely.

Why It Matters

A significant percentage of lucrative airport transfers and emergency travel bookings happen late at night or early in the morning. If you do not explicitly configure your availability, Google’s algorithm will systematically demote your listing during peak late-night operating hours to protect user experience.

Step-by-Step Execution

  1. Set True Operating Hours: Open your profile configuration, select Hours, and mark your business as Open 24 Hours for every single day of the week, provided your dispatch phone or automated app booking system is actively monitored.

  2. Add Special Holiday Hours: Don’t let your listing go stale during bank holidays. Use the Add Special Hours feature to explicitly confirm you are operating on Christmas Day, New Year’s Eve, and Easter. This signals profile freshness directly to Google’s crawl engine.

  3. Sync with Your Website Footer: Ensure the operating hours displayed on your website’s homepage footer exactly match your GBP settings. Any discrepancy can cause Google to automatically alter your hours based on third-party web data.

High-performance website architecture for taxi companies and private hire fleets

Step 5: Structuring the Local Services Menu for Voice & Mobile Search

When users use voice search (e.g., “Siri, book a taxi to Heathrow”), search engines parse your profile’s underlying structured Services Menu to see if you offer the exact solution.

Why It Matters

Data shows that keyword optimization inside your Services section improves mobile click-through rates by up to 20% to 40%. It transforms a basic business listing into a rich, interactive product menu.

Step-by-Step Execution

  1. Navigate to Edit Services: Click the Services icon inside your merchant panel.

  2. Create Custom Service Items: Do not just rely on Google’s generic suggestions. Click Add Custom Service and type explicit, consumer-facing journey names.

  3. Inject Data-Rich Descriptions: Write a clear, 300-character description for every service item. Detail the vehicle type, child seat availability, and fixed-rate pricing parameters.

[Service Name]: Airport Transfer to London Gatwick
[Price]: Fixed Rate From £75.00
[Description]: Professional low-emission private hire transfer from central locations directly to Gatwick North/South terminals. Includes 45 minutes of complimentary flight tracking and meet-and-greet service. Fleet options range from eco-hybrids to spacious 8-seater minibuses.
Technical taxi website design and fleet dispatch software integration for UK operators

Step 6: Deploying Hyper-Targeted Service & LOCATION Hub Landing Pages

A major beginner mistake is expecting your taxi homepage to rank for every town you service. You must create dedicated landing pages for specific locations and transit points to catch passengers searching for rides in those areas.

Why It Matters

Data from GitNexa’s Local Search Study shows that local relevance is heavily weighted by landing page isolation. In short: a user standing at a specific airport or train station searching for a ride is significantly more likely to see a webpage optimized explicitly for that hub than a generic city homepage.

Step-by-Step Execution

  1. Map Your High-Value Hubs: Identify your top five revenue-generating destinations (e.g., specific airports, central train stations, or popular stadium venues).

  2. Build the Clean URL Architecture: Create standalone, logically nested pages on your website. Avoid messy parameters and website design. Use the structure outlined in this visual map:

├── https://yourwebsite.com/
│   └── /services/
│       ├── airport-transfers-manchester
│       ├── terminal-pickups-gatwick
│       └── private-hire-birmingham

  1. Write Niche, Localized Copy: Each page must have at least 500 words of completely original text. Include specific details like terminal drop-off fees, precise meeting points (e.g., “Wait by the Costa Coffee in Terminal 2”), and real-time typical journey durations to major hotels.

Step 7: Injecting Local Business Schema Markup (The Search Bot Translator)

Search engine bots are highly intelligent, but they prefer reading structured, machine-readable code over raw paragraphs. Schema markup acts as a direct data sheet for Google’s indexing bot.

Landing the top spot in the local map pack requires total alignment between your Google Business Profile data and your actual website performance. If your map profile is perfectly optimized but your website loads a slow, unoptimized booking form that causes users to bounce, Google will eventually downgrade your map rankings. To ensure your digital infrastructure doesn’t drag down your map visibility, read our ultimate UK taxi website troubleshooting and comparison guide to audit your dispatch software integration for speed and search compliance.

Why It Matters

According to Google Search Central’s Structured Data Guidelines, using explicit JSON-LD schema markup makes your site eligible for rich search results. It cements your precise location, operational hours, and contact channels directly into Google’s local entity database, yielding a significant trust advantage over competitors who omit code.

Step-by-Step Execution

  1. Access Your Site Code: Open the header template file (<head>) of your website or use a trusted header injection plugin if you are running a beginner-friendly CMS like WordPress.

  2. Customize the Script: Copy the exact JSON-LD code block below. Replace the filler text with your company’s actual business information, operating boundaries, and phone details.

  3. Paste the Code: Drop the finalized code directly into your site’s header script.

JSON

 
{
  "@context": "https://schema.org",
  "@type": "TaxiService",
  "name": "My Taxi Company Manchester",
  "url": "https://www.mytaxis.co.uk",
  "telephone": "+44-161-555-0199",
  "priceRange": "££",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Delta Cars Manchester",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Manchester",
      "addressRegion": "Greater Manchester",
      "postalCode": "M1 1AG",
      "addressCountry": "GB"
    }
  },
  "areaServed": [
    {
      "@type": "AdministrativeArea",
      "name": "Manchester City Centre"
    },
    {
      "@type": "AdministrativeArea",
      "name": "Salford"
    }
  ]
}

Step 8: Hardening the Mobile-First User Experience (UX)

The vast majority of immediate, on-demand taxi searches for Manchester taxis or Birmingham taxi transfers happen on mobile screens by users who are standing on a street corner or stepping off a plane. If your site takes too long to load or is hard to navigate, they will bounce instantly.

Why It Matters

Mobile conversion optimization metrics reveal that 76% of consumers searching for a nearby business visit a related location within 24 hours, and 33% result in an immediate purchase. If your site has tiny buttons or slow maps, your drop-off rate will skyrocket.

Step-by-Step Execution

  1. Enforce Click-to-Call Functionality: Ensure your primary dispatch phone number is not just static text. Wrap it in a mobile interactive link so a user can dial your office with a single tap.

HTML

 
<!-- High-visibility mobile link structure -->
<a href="tel:+441615550199" class="call-button">Tap to Call Dispatch Now</a>

  1. Compress Heavy Asset Media: Taxi sites love showing shiny pictures of cars. Compress every vehicle image using modern image formats like WebP instead of standard JPEGs to ensure your pages load in under 2 seconds over unstable mobile networks.

  2. Prioritize the Booking Engine: Place your interactive fare calculator or booking form directly at the absolute top of the mobile screen view (above the fold). A user should never have to scroll past three paragraphs of text just to request a price quote.

Step 9: Developing a Compliant, High-Velocity taxi Review Engine

Reviews are the single most powerful driver of prominence on Google Maps. However, Google dramatically updated its stance on automated review manipulation, requiring a clean approach.

Why It Matters

According to the latest Google Business Profile Review Guidelines, any form of review gating (filtering out unhappy clients before sending a review link) or offering incentives (like a £5 ride discount for a 5-star rating) will trigger automated filters that permanently wipe your reviews out.

Step-by-Step Execution

  1. Extract Your Direct Review Link: Open your Google Business Profile dashboard, click Ask for Reviews, and copy the unique short URL provided by Google (e.g., [https://g.page/r/.

  2. Automate the Post-Ride Touchpoint: Connect this link directly into your dispatch booking system (such as Autocab or Ghost). Set an automated text message rule to trigger exactly 15 minutes after a ride status updates to “Dropped Off”:

"Thanks for riding with My Local Cars! We hope you had a safe trip. Please share your honest experience on Google to help us improve our fleet: [Insert Your Direct Review Link]"

  1. Train Your Fleet Personnel: Give drivers printed visor or seatback cards with a clean QR code pointing directly to that review link. Incentivize drivers internally by giving out small performance bonuses based on total monthly positive mentions of their name in public feedback logs.

Step 10: Executing Local Citation Distribution & Data Syncing

To rank consistently in competitive territories, Google needs proof from external data sources across the web that your business is an established, legitimate local entity.

Why It Matters

A comprehensive directory profile study shows that maintaining 100% data consistency across local networks yields up to 84% more inbound phone calls compared to profiles with conflicting data. Conflicting addresses or old phone numbers confuse search engine bots, destroying your domain trust score.

Step-by-Step Execution

  1. Fix Your Core Citations: Ensure your business is accurately listed across top tier platforms:

    • Yelp for Business

    • TripAdvisor (Critical for catching airport and tourist bookings)

    • Thomson Local / Yellow Pages

  2. Execute Strict NAP Alignment: Audit every profile to ensure it completely matches your website and your primary Google Business Profile down to the exact punctuation.

Metric: Business Name

  • Correct Formatting: My Cars Ltd

  • Incorrect Formatting: My Cars (Manchester Airport Taxis)

Metric: Phone Number

  • Correct Formatting: +44 161 555 0199

  • Incorrect Formatting: 07700-900-199 (Driver's mobile)

Metric: Physical Address

  • Correct Formatting: Suite 4, 12 Park Road, Manchester

  • Incorrect Formatting: 12 Park Rd., MCR

 


Step 11: Accelerating Prominence via Local Transport & Enterprise Link Building

Once your profile core and on-page technical structures are locked down, you must build domain authority. In local SEO, building authority means acquiring hyperlinks from trusted, geographically relevant websites back to your domain.

Why It Matters

Google’s May 2026 Core Algorithm Update introduced a severe crackdown on generic, low-value directories and scaled AI content footprints. Concurrently, Google shifted visibility to favor real local service providers over middleman aggregators. To maintain a lasting rank, you must prove to Google’s engine that your fleet is woven directly into your city’s local commercial ecosystem.

Step-by-Step Execution

  1. The B2B Vendor Loop: Contact every local hotel, wedding venue, and corporate event center that uses your fleet for guest drop-offs. Ask their webmaster to add your dedicated service landing page to their “Location & Transport” or “Guest Resources” page as a recommended private hire provider.

  2. Hyper-Local Micro-Sponsorships: Sponsor a nearby youth football team, charity run, or community association. Ensure part of the sponsorship agreement guarantees a contextual link from their official .co.uk or .org.uk sponsor page using your precise brand anchor text.

  3. Transit Hub Contextual Digital PR: Pitch data-rich transit stories to regional newspapers. For example, if your fleet aggregates real-time data on terminal drop-off congestion patterns, package this into a brief report and pitch it to local journalists in exchange for an authoritative editorial link.

Step 12: Building the Data-Rich Taxi Tracking Dashboard (Measuring Real Revenue)

If you aren’t tracking actions, you are guessing. You must isolate exactly which searches turn into phone dial completions and digital dispatch bookings while keeping an eye out for algorithmic turbulence.

Why It Matters

The 2026 local SEO landscape is shaped by GEO (Google Experience Optimization) and AI-driven search boxes. Google Search Console and Google Analytics 4 (GA4) are critical to ensure you see exact user behaviors and protect your brand from sudden traffic dips.

Step-by-Step Execution

  1. Deploy Urchin Tracking Module (UTM) Strings: Do not just link your Google Business Profile to your standard website URL. Append a tracking tag to your primary website button and booking links in the GBP dashboard so GA4 can isolate exactly what traffic comes from the Map Pack.

  1. Configure Custom Event Tracking in GA4: Set up explicit conversion events inside your analytics account to trigger whenever a user completes an interactive booking form or hits a phone number link on a mobile device.

  2. Audit the Local Pack Visibility Grid: Use a geo-grid tracking tool to measure your rankings at specific coordinates across your service area. A simple tracking table should guide your weekly dispatch SEO audits:

KPI: Phone Call Completions

  • Measurement Source: GBP Performance Logs

  • 2026 Target Baseline: Greater than 35% Month-over-Month Growth

KPI: Organic Form Conversions

  • Measurement Source: GA4 Custom Events Grid

  • 2026 Target Baseline: 126% Lift over 90 Days

KPI: Local Pack Grid Density

  • Measurement Source: Hyper-Local Geo-Inference Tracking

  • 2026 Target Baseline: Top 3 Spot for all “Taxi Near Me” nodes

 


The Complete 12-Step TAXI GOOGLE LISTING Blueprint Map

To keep your operations team aligned, here is the complete macro operational journey map of your newly deployed 12-step transport SEO framework:

[Phase 1: Foundation] ──────► [Phase 2: Technical & On-Page] ──► [Phase 3: Authority & Tracking]
 ├── 1. Profile Verification    ├── 6. Service Landing Pages     ├── 11. Local Link Building
 ├── 2. Category Mapping        ├── 7. LocalBusiness Schema       └── 12. GA4/UTM Tracking Dashboard
 ├── 3. Service Area Matrix     ├── 8. Mobile-First UX Hardening
 ├── 4. 24/7 Hours Safety       ├── 9. Compliant Review Engine
 └── 5. Services Menu Setup     └── 10. NAP Citation Alignment

By completing all 12 steps, your private hire business is now fully insulated against algorithm updates, structurally optimized for mobile passengers, and primed to secure maximum market share across your operating territory.

For a deeper look into how Google is changing the way local listings display information this year, check out Google’s May 2026 Core Update breakdown. This video analyzes the recent algorithmic shift that targets directory sites and favors direct, local service providers on “near me” search results.

To maximize your fleet’s ranking authority, your Google Business Profile shouldn’t operate in a vacuum—it must be structurally anchored by a website built explicitly to handle complex, multi-service transportation intent. Whether you are running a regional minicab business looking for transparent, flat-rate uk taxi seo prices or a premium private hire operator looking to combine local visibility with a specialized airport taxi website seo uk setup, your digital foundation dictates your booking volume. For operators scaling luxury fleets across high-yield northern corridors, implementing targeted geo-campaigns like our dedicated Nottingham taxi website seo framework allows you to dominate high-intent executive search queries and capture lucrative corporate contracts right alongside your standard retail taxi bookings. Lets have a chat today.

FAQs

How should I list my services if my company offers both cheap local private hire and premium executive chauffeuring on the same profile?

The Expert Solution: You must separate these services using Google’s Custom Services Menu to prevent confusing the algorithm and your customers. Mixing your messaging in the main business description destroys conversion rates—a corporate client looking for an S-Class chauffeur will bounce if they think you only run basic retail minicabs, and vice versa.

Navigate to Edit Services and create two distinct service blocks. Under your Private Hire block, list your local tariffs and focus on terms like “affordable,” “24/7 dispatch,” and “reliable minicab.” Under your Chauffeur block, omit any mention of cheap rates. Instead, explicitly detail your vehicle assets (e.g., Mercedes S-Class, BMW 7 Series), professional dress codes (suit and tie), in-car amenities (Wi-Fi, bottled water), and corporate account billing options.

The Expert Solution: Focus your link-building efforts on local commercial infrastructure rather than generic web directories. According to local search ranking factors, Google values contextual relevance and geographic prominence over raw link volume.

Execute these three industry-specific outreach strategies:

  1. The Event Venue Loop: Contact wedding venues, sports stadiums, and festival spaces within your 2-hour operating radius. Offer them a dedicated, co-branded landing page for group transport and ask them to link to your Minibus Hire section under their official “How to Get Here” or “Guest Resources” web pages.

  2. Corporate Preferred Vendor Agreements: Partner with mid-to-large local businesses and business parks. Provide them with a priority booking link for their incoming clients and corporate travelers, and secure a backlink from their internal intranet or public partner directories.

  3. Inbound Tourism Hubs: Pitch local travel bloggers, hospitality sites, and regional tourism boards. Provide them with data-rich guides regarding regional airport layouts, terminal drop-off fees, and smooth meeting points in exchange for a contextual link to your Airport Transfer landing pages.

The Expert Solution: Absolutely not. Unless those business divisions operate out of completely separate physical properties with separate legal entities, distinct phone numbers, and unique staff, creating multiple listings from the same base will trigger a fraudulent duplicate suspension across your entire digital footprint.

Per Google Business Profile Representing Your Business Guidelines, you must maintain one comprehensive profile per operating base. To dominate the search engine results page (SERP) across all services, you must use a hub-and-spoke web strategy. Connect your single, perfectly optimized GBP profile to your website homepage. Then, build dedicated, technically isolated sub-pages for each vertical:

[yourwebsite.com/airport-transfers](https://yourwebsite.com/airport-transfers)

[yourwebsite.com/minibus-hire](https://yourwebsite.com/minibus-hire)

[yourwebsite.com/executive-chauffeur](https://yourwebsite.com/executive-chauffeur)

This structure channels your core GBP authority down into specialized service landing pages that rank directly in the organic search results right beneath the Map Pack.

The Expert Solution: You must utilize an advanced array structure within your JSON-LD LocalBusiness schema. If you only tell Google you are a standard “LocalBusiness,” search bots will struggle to categorize your capacity for corporate chauffeuring or large-scale minibus logistics.

Inject the standardized TaxiService type as your core entity framework, but use the areaServed and descriptive arrays to explicitly communicate your capabilities. Copy and paste this structured template directly into your website header (Example):

{
“@context”: “https://schema.org”,
“@type”: “TaxiService”,
“name”: “Premier Fleet & Logistics”,
“url”: “https://www.mytaxi.co.uk”,
“telephone”: “+44-161-555-0199”,
“priceRange”: “£££”,
“description”: “Multi-capacity transport fleet specialising in local private hire taxis, executive chauffeur cars, fixed-rate airport transfers, and private minibus hire.”,
“provider”: {
“@type”: “LocalBusiness”,
“name”: “Premier Fleet & Logistics”,
“image”: “https://www.premierfleet.co.uk/assets/fleet-hero.webp”,
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “Manchester”,
“addressRegion”: “Greater Manchester”,
“postalCode”: “M1 1AG”,
“addressCountry”: “GB”
}
},
“areaServed”: [
{
“@type”: “AdministrativeArea”,
“name”: “Greater Manchester”
},
{
“@type”: “AdministrativeArea”,
“name”: “Manchester Airport (MAN)”
}
],
“hasOfferCatalog”: {
“@type”: “OfferCatalog”,
“name”: “Transport Fleet Services”,
“itemListElement”: [
{ “@type”: “Offer”, “itemOffered”: { “@type”: “Service”, “name”: “Local Private Hire & Taxi Dispatch” } },
{ “@type”: “Offer”, “itemOffered”: { “@type”: “Service”, “name”: “Executive VIP Chauffeur Service” } },
{ “@type”: “Offer”, “itemOffered”: { “@type”: “Service”, “name”: “Fixed-Rate Airport Transfers” } },
{ “@type”: “Offer”, “itemOffered”: { “@type”: “Service”, “name”: “Private Minibus Hire with Driver” } }
]
}
}

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